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Traditional Sales vs. Social Sales: How to Keep Your Strategy Fresh…

On this episode, Entrepreneur Network partner Mark Fidelman interviews Peoplelinx CEO Rick Taylor about how sales strategies have changed over time due to advanced technology. Twenty years ago, relatively few people had cell phones. Forty years ago, no one had an email account. 

A decade ago, social channels like Snapchat didn’t even exist. 

Now, though, there are all sorts of tools a business can use to sell. And, while these tools don’t necessarily replace more traditional techniques like making phone calls, they can certainly add dimensions to even the most old-fashioned sales strategy.

Watch the video to learn more about keeping up with the times.

Related: How Does a New Tech Product Get to Market?

Watch more great interviews on Venturer’s YouTube channel.

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