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Selling Your Business

Rethinking Sales and Marketing in the 'Post-Truth' Era…

The Oxford English Dictionary made “post-truth” its 2016 Word of the Year, noting that use of the word had increased 2,000 percent over its usage in 2015. Oxford defined post-truth as occurring when “objective facts are less influential in shaping public opinion than appeals to emotion and personal belief.” Related: Fake News ...

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Traditional Sales vs. Social Sales: How to Keep Your Strategy Fresh…

On this episode, Entrepreneur Network partner Mark Fidelman interviews Peoplelinx CEO Rick Taylor about how sales strategies have changed over time due to advanced technology. Twenty years ago, relatively few people had cell phones. Forty years ago, no one had an email account.  A decade ago, social channels like Snapchat didn’t even ...

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Why the Right Mentor Can Make All the Difference…

Reader Resource Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started » Demali Elliott mentors young women in challenging situations through creative and introspective activities to redirect their stories onto a positive trajectory with her program Petals-N-Belles. It is a rigorous ...

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How a Distinct Brand Identity Helps This Sock and Apparel Company Stand Out…

Iva Pawling is the co-founder and CEO of Richer Poorer. She sat down with Entrepreneur Network partner Jen Hacker in Hawaii to talk entrepreneurship and building her brand. Richer Poorer is innerwear that makes every day a good one: well-made, beautifully designed socks, boxer briefs and tees you can’t wait to ...

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Why Embezzlement Most Often Occurs at Small Businesses — and How to Prevent It From Happening to You…

The latest statistics on fraud should send a big jolt of fear into small business owners. According to a 2016 embezzlement survey by HISCOX, a specialty insurance company, 80 percent of embezzlements occurred at small businesses — defined as those with less than 150 employees — and 30 percent of embezzlements ...

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