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Public Relations

Aggregate Data to Grasp the Whole Customer Journey…

Few companies can connect the dots when managing their massive amounts of customer information. According to research by Econsultancy and Ensighten, only 10 percent of marketers have successfully aggregated data from social, web analytics, customer purchase history and in-store visits and sales. Even the necessary centralization of that data is becoming more ...

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Why Building Relationships with Your Employees Is Better Tha…

The following excerpt is from Glenn Llopis’s book The Innovation Mentality. Buy it now from Amazon | Barnes & Noble  The wealth created through authentic business relationships stimulates growth and innovation, advances commerce, and benefits all. Relationships sustain more than momentum—they create and sustain relevancy. But these high-level relationships take time to cultivate. By ...

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The Co-Founder of Gilt on What Her First Job at Ebay Taught …

Editor’s Note: Entrepreneur’s “20 Questions” series features both established and up-and-coming entrepreneurs and asks them a number of questions about what makes them tick, their everyday success strategies and advice for aspiring founders. As the co-founder of Gilt.com, which brought the big city sample sale experience to a massive online ...

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