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From Cupcakes to Muffins: How Baked by Melissa Plans to Find Sweet Success Once Again…

In 2008, Melissa Ben-Ishay was fired from a marketing job. The following year, she turned a favorite pastime into a business and opened her own bakery. Called Baked by Melissa, Ben-Ishay looked to differentiate the bakery from others by focusing on bite-size desserts. The reason was simple: Indulge in a ...

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The Best Location for Your Startup Is Where Your Customers Are…

As an Austin, Texas-based venture capitalist, I know the importance of building your startup in proximity to your key market (and even better if it’s a place with great barbecue). Related: Forget Silicon Valley: Build Your Business in the ‘Burbs While there is a high concentration of funding in Silicon Valley, it’s ...

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Thinking About Doing Business Internationally? Tips for Handling Multiple Currencies…

If you have considered dipping a toe into importing or exporting, you may have balked at keeping up with the fluctuations in value of various currencies. Don’t even try, says Guido Schulz, global head of strategic management at Los Angeles-based AFEX, a foreign-exchange consultancy. Large international conglomerates have entire “forex” ...

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To Protect Their Vision, These Founders Turned Down a 6-Figure Opportunity…

This story appears in the June 2016 issue of Startups. Subscribe » Brothers and lifelong inventors Brett and Sven Newman didn’t want to aggressively grow their product design firm just for growth’s sake. Nor did they want their firm to get acquired. Instead, the pair grew Daylight Design carefully, focusing ...

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