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The Secret to Starting a Business Is Managing the Changes…

But things can get hard. We face challenges that run the risk of derailing us. I’ve certainly experienced that in my own business, especially considering that my entire marketing structure is based on content. Getting derailed is easy when you see fluctuations in traffic or receive negative comments, for example. And sometimes, we simply lose focus ...

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Why Physical Security For Your Business Is Just as Critical as Online Security…

For most people involved in running an online business, implementing stringent security practices has become second nature. It’s easy to see why: Not only do technologies such as SSL and encryption keep your company’s data secure, but the sight of that little green padlock in a browser’s address bar gives your ...

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A Look at the Benefits of Money-Back Guarantees in Modern Marketing…

In pursuit of gaining a competitive advantage in crowded industries, many brands offer money-back guarantees. The idea is that they build trust with customers and remove any unnecessary friction from the conversion funnel. But, are these guarantees worth the trouble? Related: Entitled to a Shipping Refund? Get Help Collecting It. Understanding the ...

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5 Questions Investors Ask Themselves Before Putting Their Chips Into Your Startup…

Many first-time founders wrestle with developing their startup financial projections. They don’t know if they should be doing three-year vs. five-year projections, what type of hockey stick to project and what expenses to break out. These details can be modeled by the excel wiz on your team or by hiring a ...

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