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How Musicians and Artists Become Great Entrepreneurs and Entrepreneurial Employees…

This video is part of a series brought to you by Entrepreneur’s book division, Entrepreneur Press, the publisher of Jill Schiefelbein’s book Dynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Business. In this Dynamic Communication interview, author Jill Schiefelbein chats with Greg Rollett, Emmy Award-winning producer and founder of ...

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3 Lessons From Pepsi's Controversial Kendall Jenner Protest Ad…

PepsiCo owns some 22 billion-dollar brands, including Gatorade, Tropicana, Lay’s, Doritos, Fritos, Quaker, Mountain Dew, Aquafina, and of course, Pepsi. And yet, the food and beverage giant walked straight into a brand minefield with a now infamous protest commercial starring Kendall Jenner. If the message was that a can of ...

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Warning: Avoid These 3 Gig Economy Onboarding Mistakes…

Today’s gig economy is expanding at an overwhelming rate. And that growth can be attributed to how well the “gig” work option appeals to those interested in an alternative lifestyle or extra income not possible with traditional work. Related: Gig Economy Platforms Are Creating A New Class of Entrepreneurs For instance, Courtney ...

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