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Finding Customers

Startups That Chase Big Investment Rounds Are Focusing on th…

In season 2, episode 1 of the television show Silicon Valley, protagonist Richard is sitting in a bar with Javeed, a one-time successful startup founder who is now broke and alone. After Javeed learns about Richard’s series of progressively increasing funding offers, he recounts his own tale — one of bloated funding, ...

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5 Ways to Do Original Research Faster and More Cheaply…

In the content-marketing world, the most successful businesses are those that produce the highest-value content — which is almost antithetical to the popular notion that quantity is what really matters. Related: How Entrepreneurs Can Conduct Primary Market Research By producing better content, you’ll be building a better reputation and earning far more ...

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How to Recruit Creatives and Craft a Great First Impression …

When launching a startup, you need to make a great first impression, and you need to do it immediately. According to a New York University study, the very moment potential customers are exposed to your offering, their brains begin rapidly processing everything from your logo to your packaging to your product design. ...

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