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Finding Customers

5 Ways to Do Original Research Faster and More Cheaply…

In the content-marketing world, the most successful businesses are those that produce the highest-value content — which is almost antithetical to the popular notion that quantity is what really matters. Related: How Entrepreneurs Can Conduct Primary Market Research By producing better content, you’ll be building a better reputation and earning far more ...

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How to Recruit Creatives and Craft a Great First Impression …

When launching a startup, you need to make a great first impression, and you need to do it immediately. According to a New York University study, the very moment potential customers are exposed to your offering, their brains begin rapidly processing everything from your logo to your packaging to your product design. ...

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The Power of Pancakes: Branding Starts With Tribes, Not Beta…

When most people think of “branding,” they envision entrepreneurs conjuring up a fancy name, registering an associated domain and working with a designer to create the perfect logo. Related: 8 Reasons a Powerful Personal Brand Will Make You Successful Reality check: Branding isn’t about design fluff and clever names. Branding ...

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