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Harness the Power of Stardom with Instagram…

The following excerpt is from Kim Walsh Phillips’s book Ultimate Guide to Instagram for Business. Buy it now from Amazon | Barnes & Noble | IndieBound Obtaining celebrity status on Instagram isn’t about an ego boost. Instead, it’s about premium positioning so you’re magnetic to your target market. Your perfect prospects will line up to see ...

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LinkedIn's Reid Hoffman: To Scale, Do Things That Don&#…

Editor’s Note: In the new podcast Masters of Scale, LinkedIn co-founder and Greylock partner Reid Hoffman explores his philosophy on how to scale a business — and at Entrepreneur.com, entrepreneurs are responding with their own ideas and experiences in our hub. This week, we’re discussing Hoffman’s theory: the only way to ...

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A New Yorker's Guide to Using Solar In Your Business…

With a constant increase in demand for electric power and surging oil prices, it surprises me that more business owners aren’t excited about solar energy. Solar power offers reduced operating costs and a higher return on investment than many other energy sources. Plus, it’s largely maintenance-free, super-reliable and good for the environment. ...

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McDonald's Unveils the 'Frork,' a 'Flavo…

To promote its new Signature Crafted Recipe sandwiches, McDonald’s got … inventive. Poking fun at innovation, McDonald’s released an infomercial unveiling the “Frork” — a fry-fork hybrid. Starring pitchman Anthony Sullivan and McDonald’s Chef Mike, the “uselessly useful” utensil — which is basically a fork with French fry prongs — ...

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