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Branding

Here's How to Crush It With YouTube Influencers…

It’s no secret most traditional online marketing tactics just don’t work anymore. Google’s Display Benchmarks Tool shows the average click-through rate of standard display ads clock in at 0.06 percent, and 47 percent of consumers employ ad blocking technology, as noted by the Reuters Institute. These trends pose significant challenges to ...

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Only Ethical Marketing Will Stand the Test of Time…

Ethics took a hit during the 2016 election cycle. Sometimes it seems the hits just keep on coming. From Kellyanne Conway’s innovative term, “alternative facts,” to former Gen. Michael Flynn pocketing a cool half-million in cash, politics, already seemingly rooted in the mud, got dirtier. Is there anything from the recent activity ...

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